An irreverent brand with a shockingly simple ethos: drink beer any f’ing time.
Brewdog was finding its way through Covid shutdowns of its bars so we helped them boost their alcohol-free line since they could be ordered online and easily shipped across state lines. Additionally, the nature of the AF beers meant we could take advantage of messages that would generate double takes, engagement, and sales – all while providing a valuable halo back to the brand itself.
BRANDING / ADVERTISING / PR / PERFORMANCE