Bollé found itself at the undesirable point of being seen as nostalgic, but new investments in technology and innovation have reinvigorated the brand and put it back on the map.

To celebrate that spirit, we partnered with two Bollé sponsored skiers – Alexis Pinturault and David Wise – to capture live action and introduce the world of Instagram to a unique way to see their worlds through their goggles… all while generating invaluable organic engagement.

DIGITAL MEDIA / SOCIAL