If you play guitar and haven’t stumbled across Tom’s Home Skoolin’ YouTube channel (@501chorusecho), stop reading this and head down that rabbit hole. The show is equal parts beer drinking, gear tinkering, and knowledge sharing from a man who has played on a ton of albums sitting in your library right now (check out his Wikipedia page).

Any regular viewer knows Tom’s preferred beverage is Rolling Rock, so I reached out to him with a hand-drawn design that reimagined the RR label as t-shirt art for Tom’s Home Skoolin’ show. He loved it and we printed and sold them online through his buddy’s guitar store. We were both floored by the response – and even had Rolling Rock step up to make a donation to help struggling performing musician’s during Covid.

That led to another shirt. And another. And another. You get the idea. Cheers.

DESIGN / ILLUSTRATION / COPY