Repositioning and rebranding for a global accounting firm that rides the line between IQ and EQ.
Our client is the sixth largest accounting firm in the world, and I’m betting you’ve never heard of them. We set out to change that by mining principles the firm was founded on, balancing EQ and IQ, by introducing a riderless bike that invites new customers to ride with us and helps provide a memorable visual icon in a category filled with big spenders.
BRANDING / ADVERTISING / STRATEGY / SOCIALAdditionally, I wanted to share a couple of supplemental clips if you’re interested in seeing how we combined in-camera rigging with CGI (I geek out on stuff like this).
Also, the bike as a device became supremely flexible and useful in the rich medial landscape of digital media to interact with and ride the line between two key words depending on audience and industry.
VFX comp cut :30
Digital rich media treatment