It was high time for an O.G. of scientific research (pretty sure that phrase has never been uttered before) to step out of the shadows.
CAS makes some of the leading research database software in the game today. But while their titles enjoy high awareness, the parent organization and their mission were lost in space. And given this was 2021, the attention on scientific researchers was nothing short of astonishing.
We wanted to use those headwinds to give some momentum to an inspiring brand purpose.
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