It’s a powerful thing when a brand has an inspiring origin story. Loren Castle survived cancer at a very young age and as a result, chose to live her life in a specific way. To nourish her body with clean food while treating herself by enjoying snacks she loved. Luck, she couldn’t find tasty options, so she began Sweet Loren’s over a decade ago.

The brand has a simple ethos – people come together through food and no one should be left out. That became the underpinning of a creative concept that helped put the brand at the center of the conversation.

BRANDING / ADVERTISING / DIGITAL / STRATEGY