Let’s capture and engage first-time homeowners with a compelling truth, while reintroducing them to a brand their dad uses, all to kickstart a DTC play.
Scotts is a storied brand in the lawncare category, but in 2018, they were the new kids on the block when it came to DTC eComm. We helped them change that with a heavy-up social campaign that imagines how a happy, healthy, living lawn might behave and act, and use that character in a flexible system that would allow for topical executions to keep it both scroll-stopping and relevant.
ADVERTISING / SOCIAL